Goldilocks Snack Cakes (2017)
When we buy small things for ourselves, we often end up buying more for our loved ones—it's a Pinoy thing. This is the insight behind this thoughtfulness campaign featuring Liza Soberano, which addresses Client's objective to encourage bulk buying on their Snack Cakes line.
TVC 30s
Director: Sid Maderazo
Prod House: 88 Storey Films
Audio Production: Loudbox
Agency: PC&V Communications
Creative Director: Carol San Pedro
Copywriter: Jamie Manalo
Art Director: Bong Alfonso
Producer: Rica Lustre
RADIO 30s
Agency: PC&V Communications
Creative Director: Carol San Pedro
Copywriter: Jamie Manalo
Producer: Rica Lustre
Audio Production: Loudbox
PROMO COUNTER STANDEE
Since the values of sharing and thoughtfulness are very much encouraged, this campaign also comes with a promo that lets customers get a Happy Tote (fully-recycled eco bag) for only P60 when they buy 6 Snack Cakes.
Copywriter: Jamie Manalo
Art Director: Glen Acero
**LED Billboard and CSR to follow :)
